Mad&Women Agency - Paris
       

CYRILLUS

 

 

 

CHALLENGE

 

 

Modernize a brand created in 1977 to bring it into line with its time while remaining faithful to its traditional family-centred values.

 

 

 

SOLUTION

 

 

Keeping what makes the heart and success of this iconic brand:
the know-how, the taste of beautiful materials, and the values of transmission between generations.

Continue to celebrate the family, again and again, while offering a modern and uncomplicated representation of it. Because quʼaujourdʼhui, the bonds that unite families are still as strong as ever, but quʼils is not created in the same way quʼavant, we have chosen to represent strong moments in their daily lives, twisted; through the prism of these new generations who reinvent themselves -u-del; conventions. These scenes of life sʼarticulent around prints that capture the spontaneity and ́ of modern families.