Mad&Women Agency - Paris
       

2019 – MAC Cosmetics – 360 Campaign

 

For the launch of its first collaboration in France, the
cosmetics MAC has trusted us.

MAC has decided to partner with singer Aya Nakamura for a collection
capsule. In order to achieve a « manifesto » campaign, celebrating the vision
daring to all those who like to wear makeup.

 

CHALLENGE

 

How to celebrate a diverse and new kind of femininity in the make-up industry.

 

SOLUTION

 

Shine like a queen not a drama queen with Aya Nakamura, the most streamed artist in the world.

 

 

Photo credit and realization: Lou Escobar.