Mad&Women Agency - Paris





How to position Caisse d’Epargne as a leader among women entrepreneurs and to increase the number of women entrepreneurs from 32% to 40% by 2020?






Caisse d’Epargne inspires women to embark on entrepreneurship through a new digital campaign.


Creation of 7 advertising films of 90, 20 and 12 seconds illustrating concrete evidence carried out by the Caisse d’Epargne :


– 84 years in advance

– #WomenTalent Program

– Signature of a Framework Agreement with the State

– Neo-business to help women

– 1000 0% take-off loans issued by 2020

– Opening of 15 Caisses d’Epargne to promote proximity


Partnership with Marie-Claire MC@Work to increase the visibility of the operation and create spaces for sharing between women entrepreneurs.